All natural single-protein treats for all dogkind.
Off to the Groomers
What started as a simple brand refresh quickly transformed into an extensive new brand identity, designed to capture a balance between premium quality, accessibility, and friendliness. The eponymous groodle, Fergus, features in the stamp logo.
Goofy Puppy Grin Inducing
The pouches were designed to be non-specific, with SKU stickers applied to the base of the front. This flexible system allows the brand’s product range to remain nimble and ever-changing without waste. Different dog breeds feature on each pouch size.
“Local Optima’s eye for design and detail obviously was superb but it was their brilliant mind that swayed us to work with them. From succinct articulation of ideas to clever design details that resulted in a fresh new brand identity for us. They were amazingly easy to work with, flexible and generous with their time and tailored their services to work seamlessly with SMBs.”
