Moondrop

A drop of elixir falls from the moon.

Slowly Savouring Life’s Moments

Moondrop is a Shanghai-inspired cocktail bar in Melbourne, designed as a celebration of people, hospitality and indulgence. We partnered with Mike Lam and Joanna Ho to name and craft a brand identity centred on the rabbit’s enduring place in Chinese culture and folklore. Inspired by the fable of the jade rabbit in the moon, the name imagines a drop of its mythical life elixir falling to earth, a fitting metaphor for the bar’s refined cocktails.

BRAND IDENTITY, CUSTOM LOGOTYPE, signage

↑ inspired by old shanghai east meets west culture

↑ a flexible, art deco-inspired logotype

↑ THREE RABBITS REPRESENT THE THREE FOUNDERS

↑ rabbit in the moon, based off chinese folklore

Celebrating Together Under the Moonlight

Every detail is carefully crafted for discovery and delight. Rabbits play in unexpected corners, cocktails draw from ancient folk tales, and the interiors reinterpret lunar traditions through a contemporary lens.

THANKS

photography

IN COLLABORATION WITH

Interior Design & Production

Ready? Let's go.

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