Stories from the past and future from a Kaytetye producer and DJ.
Music as a Living Entity
A new brand identity for electronic music project RONA. The visual system is designed for storytelling, with moments of Country and personal narrative woven throughout. A mix of photography, Rona’s own handwriting, otherworldly textures and 3D renders bring together handmade zine culture and planetary futurism – forming a bridge between earth and space.
Tour Promotion
Since the completion of the brand identity, we have assisted RONA. across various tour promotions. This maintains consistent brand expression while allowing the distinct photography and art direction of each release to take centre stage.
Digital Presence
We also created a suite of flexible digital templates that ensure consistent brand expression across social media platforms. The templates have a loose, collage-like quality to them that draws from handmade zine culture. These are often juxtaposed against the recurring theme of clean futurism in RONA.’s photographic art direction.
“Local Optima is a studio that listens deeply, responds thoughtfully, and genuinely understands the cultural considerations that underpin my work as a First Nations artist. Every design is approached with care, intention and excellence, and their communication, responsiveness and professionalism make them an absolute pleasure to work with.”
