Outdoor equipment crafted for a lifetime of adventure.
Go Further. Sleep Wild.
Alton is an Australian functional outdoor equipment brand. We reimagined their brand identity, packaging, and website to better reflect their dedication to both high-performance, ultralight durability and the spirit of adventure.
Product Application
We created a clean and consistent system for applying the brand and specifications onto products, including an extensive iconographic system inspired by campground signage.
Original Packaging
The original packaging suite was designed in 2022, when Alton was an entirely eCommerce business. At the time, its primary role was to establish and reinforce the new brand identity through a distinctive yet flexible system of 100% recyclable boxes and 100% compostable pouches.
Digital Presence
Alton is an Australian functional outdoor equipment brand. We reimagined their brand identity, packaging, and website to better reflect their dedication to both.
VISIT WEBSITELocal Optima has taken our business to another level! After working on a series of smaller projects, their creativity, eye for detail and ability to work quickly with minimal direction became clear to us. Since then they have helped us with a complete rebrand, detailed brand guide, product packaging refresh and new website design among a host of other projects.
