Rococo Floral Co

Life through flowers.

Florists at Work

Rococo is a florist based in Somerville, Massachusetts, with a vision of making flowers accessible, joyful, and part of everyday life. A key challenge was to elevate and refine the brand to better reflect their growing weddings, events, and large-scale installations, while retaining the welcoming warmth of their studio and workshop.

BRAND IDENTITY, PACKAGING, website

↑ playful CHERUB Logo inspired by the rococo period

Website Design

Rococo’s new custom Shopify theme works harder than ever before. Beyond showcasing their beautiful bouquets and gifts, it now also highlights their in-store workshops, amazing large-scale installations, weddings and event case studies, alongside a robust enquiry system that conveys the full breadth of their services.

VISIT WEBSITE

THANKS

Web development

TESTIMONIAL

We are so lucky to have found Veronica all the way here in the US! From day one, we could tell she was unlike any other branding company we had spoken with. She asked such insightful, thoughtful questions that allowed us not only to be able to communicate who we were as a brand, but made us really dive deep and think about our roots, why we started this company, as well as the direction we wanted to head in. She took the time to understand this all in a big picture down to the minute details that make our brand stand out and feel so true to myself and Claudia. We looked forward to our every call and meeting with Veronica – it was the bright spot of our week every time.

Our jaws dropped from the first design presentation – it felt like she went into our brains and extracted something that we knew was there but just could not find or articulate. Our customers felt the same! We got so many comments and compliments on how seamless and true to us the new branding felt.

From every illustration to our storefront window display, the process was so thorough, so detailed and holistic and so much FUN. We would work with Veronica 1000 times over and can't wait to work with her on future brand illustrations, ideas, etc. She is truly the best and we are so proud of what we created together.

– Julia Conrad & Claudia Lapena, Founders of Rococo Floral Co.

Rococo partnered with Veronica prior to the founding of Local Optima.

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